If advertising REALLY worked, the company spending the MOST
would ALWAYS BE #1.
=============
GM unveils Chevy Cobalt; General Motors unveiled its 2005 Chevrolet Cobalt on Monday, the latest new Chevy in a revamped line designed to boost the brand's sales to 3 million units - a level last reached in 1979.
GM also intends to shift its advertising focus in coming years to target consumers, rather than blanket television airwaves with costly commercials, he said.
"It's not all about who has the biggest advertising budget," Cowger said. "It's about who is being heard and who's relevant."
